New York Times Bestseller Sway by Ori and Rom Brafman is the first post on Mashable’s new series: Authors@Mashable. Some of the highlights include conversations with the authors, a Q&A from Yahoo! Live, and an excerpt.

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Below are some of our favorite articles and reviews:

• Read “Small Is the New Big in Progressive Politics” co-authored by Ori Brafman at HuffingtonPost.com
• “Sway includes the most thorough and detailed list of sources to come along in a while.” —Inc.com’s “Skimmer’s Guide To the Latest Business Books”
• An Author Q&A at TheStar.com

Visit swaybook.com to watch videos and read the authors’ blog.